Package makes perfect

An artist standing out in a crowd of artists? This seems like a contradiction of terms and a challenge for most of us.

Lately, I've been working on the "branding" of my shop, as I've learned from the Etsy forums and other advice blogs that this is one of the most important aspects of establishing an identity for any small business. As I've been experimenting with my packaging and logo, trying to figure what works best with my style, it suddenly occurred to me that uniform doesn't have to be bad or boring. Honestly, I think consistency and repetition (outside the product, of course) keeps things looking organized and well put together.

I'm also excited about the custom rubber stamp I'm having made! This will be a perfect tool for the backs of greeting cards, other paper goods, business cards, and even envelopes and shipping boxes. How many hands does a package pass through before it reaches a customer? Perhaps each one is a chance to notice an interesting website stamped in bright ink.

What an Oodalollies purchase looked like before I shipped it earlier this week:

 (I'm a little bit of a paper freak and hoard it like a squirrel).

I've been nudged to tidy up the loose ends of Oodalollies because just yesterday I slipped the application for my FIRST art & craft show in the mail! Come mid-June, there's a very good chance that I'll be peddling my fancies at my own small booth.

I'll know in a week or so if I should panic, pee my pants, and get to work!